Buy-ology [sound recording] : how everything we believe about why we buy is wrong
Lindström, Martin, 1970-2009
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Convinced that there is a gulf between what we believe influences us & what actually does, Lindstrom set up a research project that employed the latest in brain-scanning technology & involved 2000 volunteers.
Main title:
Imprint:
Bath : Tracklist, 2009.
Collation:
5 sound discs (5 hr., 55 min.) : digital, stereo ; 4 3/4 in.
Notes:
Compact discs.
Performers:
Read by Will Thorp.
ISBN:
9781408442807 (sound discs)
Dewey class:
658.8'342
Language:
English
Subject:
BRN:
1008099
Bookmark link:
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