BrandDigital : simple ways top brands succeed in the digital world
Adamson, Allen P.2008
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Allen Adamson offers a comprehensive assessment of the future marketing landscape, including a discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace.
Main title:
BrandDigital : simple ways top brands succeed in the digital world / Allen P. Adamson ; foreword by David Kirkpatrick.
Author:
Edition:
1st ed.
Imprint:
New York, N.Y. ; Basingstoke : Palgrave Macmillan, c2008.
Collation:
xiv, 274 p. : ill. ; 25 cm.
Notes:
Includes index.Formerly CIP. Uk
ISBN:
9780230606043 (cased)
Dewey class:
658.827
Language:
English
Added title:
BRN:
119104
Electronic access:
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