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Who cares wins : why good business is better business

Jones, David2012
Books
Customers care about the social and environmental impact of your business, and they now have the power to expose any practices that appear unethical. This text shows how to use social media to engage with customers and grow your business.
Author:
Imprint:
Harlow : Pearson Education, 2012.
Collation:
xv, 180 p., [8] p. of plates ; 22 cm.
Notes:
Includes index.
ISBN:
9780273762539 (pbk)
Dewey class:
658.4'08658.408
Language:
English
BRN:
1433175
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