Hegarty on creativity : there are no rules
Hegarty, John, 1944-2014
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Creativity isn't an occupation; it's a preoccupation. It is a challenge for everyone in the modern world - from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock 'n' roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process.
Main title:
Author:
Imprint:
London : Thames & Hudson, 2014.
Collation:
125 pages : illustrations (black and white, and colour) ; 19 cm
ISBN:
9780500517246 (hbk)
Dewey class:
153.3'5153.35
Language:
English
Subject:
BRN:
1918910
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