The lean startup : how constant innovation creates radically successful businesses
Ries, Eric, 1978-2019
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'The Lean Startup' approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. It relies on 'validated learning,' rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles.
Main title:
Author:
Imprint:
UK : Penguin Business, 2019.
Collation:
320 pages ; 24 cm
Notes:
Originally published: New York: Crown Business, 2011.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780670921607 (pbk)
Dewey class:
658.11658.1'1
Language:
English
Subject:
BRN:
2070109
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