Smart retail
Hammond, Richard2015
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This retail manual uncovers the key elements that separate the great retailers from the average, the killer brands from the also-rans. Covering everything from creating the ultimate retail experience to understanding your customer, the book provides practical ideas and strategies.
Main title:
Smart retail / Richard Hammond.
Author:
Edition:
Revised and updated edition.
Imprint:
Harlow : Pearson Business, 2015.
Collation:
240 pages ; 24 cm
ISBN:
9781292082202 (pbk)
Dewey class:
381.1381.1
Language:
English
Subject:
BRN:
2121299
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