Market research in practice : an introduction to gaining greater market insight
Harrison, Matthew2016
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This practical guide to the basics of market research takes a step-by-step approach. It describes and explains the various tools and techniques available to market researchers and through clear, concise advice and real-life case studies, the basics of market research are made straightforward and accessible.
Edition:
Third edition. / Matthew Harrison, Julia Cupman, Oliver Truman, Paul N. Hague.
Imprint:
London : KoganPage, 2016.
Collation:
328 pages : illustrations (black and white) ; 24 cm
Notes:
Previous edition: published as by Paul Hague, Nick Hague and Carol-Ann Morgan.Includes bibliographical references and index.
ISBN:
9780749475857 (pbk)
Dewey class:
658.8'3658.83
Language:
English
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Subject:
BRN:
2261043
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