How to think like an entrepreneur
Broughton, Philip Delves2016
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Having the drive, ambition, and inspiration to start a new business takes a particular mindset - no wonder we regard successful entrepreneurs as modern-day magic-makers. But what if that spirit and drive were applied outside the world of business startups? An entrepreneur seeks to build something from nothing; to take an inspired idea and make it a reality. This book explores what it takes to be a successful entrepreneur - the ability to disrupt the status quo, use design thinking to generate fresh perspectives, build resilience and leap forward from failure - and ultimately lead us to the heart of great entrepreneurial thinking; an understanding of our deepest human needs.
Main title:
How to think like an entrepreneur / Philip Delves Broughton.
Imprint:
London : Macmillan, 2016.
Collation:
145 pages : illustrations (black and white) ; 18 cm
Notes:
At foot of cover title: The School of Life.Includes bibliographical references.
ISBN:
9781447293354 (pbk)
Dewey class:
658.4'21658.421
Language:
English
Subject:
BRN:
2261694
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