The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
Barry, Pete (Pete S.)2016
Books
Here is a systematically-presented course on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others.
Main title:
Author:
Edition:
3rd edition.
Imprint:
London : Thames & Hudson, 2016.
Collation:
320 pages : illustrations (colour) ; 25 cm
Notes:
Previous edition: 2012.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780500518984 (hbk)
Dewey class:
659.1
Language:
English
BRN:
2341395
Bookmark link:
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