Creative advertising : ideas and techniques from the world's best campaigns
Pricken, Mario2008
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'Creative Advertising' unravels the creative processes behind some of the most original and effective campaigns of recent years. Pricken showcases over 200 examples of international advertising from a range of media including books, TV, film and the Internet.
Main title:
Author:
Edition:
New ed.
Imprint:
London : Thames & Hudson, 2008.
Collation:
255 p. : ill. (chiefly col.) ; 29 cm.
Notes:
Previous ed.: 2002.Translated from the German.
ISBN:
9780500287330 (pbk)
Dewey class:
741.67
Language:
EnglishGerman
Added title:
BRN:
24929
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