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The creative curve : how to develop the right idea, at the right time

Gannett, Allen2018
Books
Great ideas take something familiar and make it feel new. We've all heard the stories about creative geniuses - the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren't told is the real story behind such hits. In fact there is a science and method for mainstream success that anyone can master, and in this book Allen Gannett - data wizard and successful entrepreneur - reveals the four laws of creativity that are proven to work.
Imprint:
London : WH Allen, 2018.
Collation:
xii, 270 pages : illustrations (black and white) ; 22 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780753548738 (pbk)
Dewey class:
650.1658.4'094658.4094
Language:
English
BRN:
2626250
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