The creative curve : how to develop the right idea, at the right time
Gannett, Allen2018
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Great ideas take something familiar and make it feel new. We've all heard the stories about creative geniuses - the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren't told is the real story behind such hits. In fact there is a science and method for mainstream success that anyone can master, and in this book Allen Gannett - data wizard and successful entrepreneur - reveals the four laws of creativity that are proven to work.
Main title:
Author:
Imprint:
London : WH Allen, 2018.
Collation:
xii, 270 pages : illustrations (black and white) ; 22 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780753548738 (pbk)
Dewey class:
650.1658.4'094658.4094
Language:
English
BRN:
2626250
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