The art of the click : how to harness the power of direct-response copywriting and make more sales
Fisher, Glenn, 1981-2018
Books
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting. In this guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks, and ultimately, get more sales.
Main title:
Author:
Imprint:
Petersfield : Harriman House, 2018.
Collation:
236 pages
Audience:
Specialized.
ISBN:
9780857196941 (pbk)
Dewey class:
659.1'44659.144
Language:
English
Subject:
BRN:
2709021
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