Marketing : a complete guide
McDonald, Malcolm, 1938-2003
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Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.
Main title:
Marketing : a complete guide / Malcolm McDonald & Martin Christopher with Margrit Bass ; and contributions from Susan Baker & Simon Knox.
Imprint:
Basingstoke : Palgrave Macmillan, 2003.
Collation:
xxv, 556 p. : ill. ; 24 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780333994375 (pbk)
Dewey class:
658.8
Language:
English
Subject:
BRN:
42566
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