Internet marketing : a practical approach
Charlesworth, Alan, 1956-2009
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This text not only addresses eMarketing strategy but all basic issues surrounding its implementation and use. Written accessibly and pragmatically, it offers a revolutionary set of learning tools. These include a series of fictional case studies, exercises, checklists, and much more.
Main title:
Internet marketing : a practical approach / Alan Charlesworth.
Author:
Edition:
1st ed.
Imprint:
Amsterdam ; London : Butterworth-Heinemann, 2009.
Collation:
xxi, 362 p. : col. ill. ; 25 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780750686846 (pbk)
Dewey class:
658.8'72658.872
Language:
English
Subject:
BRN:
854323
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